About Us
From Vision To Vogue: The Birth Of iWearPremium
OUR STORY
Our journey began with a simple yet powerful vision – to redefine the way People experience fashion.
iWearPremium™ is a multidisciplinary brand that merges creativity, fashion, and innovation under one vision.
Founded by TAEIG, the brand began as a creative outlet in fashion design before evolving into a full lifestyle movement.
We are driven by originality, individuality, and the will to stand out. The brand’s foundation is built on self-motivation and fearlessness, influenced by a personal story of resilience and transformation.
our philosphy – Our vision – our mission
We believe progress is built by those who act differently. We design products and experiences that inspire people to build their own path And to stay bold and motivated. Every collection, video, or post speaks to those who chase their purpose with discipline.
To build one of the world’s most influential creative lifestyle brands that blends fashion and innovation into a single culture recognized globally. Our mission remains: To create high-quality, meaningful products and content that empower individuality and drive creative progress.
Our Brand Identity
from streetwear drops to custom-designed homeware
iWearPremium™ represents clean design, bold statements, and an unwavering drive to grow. Each product is made to reflect progress from streetwear drops to custom-designed homeware.
Eugene Cloete, founder of TAEIG, created Emc=2 as the living representation of iWearPremium™. Emc=2 combines the initials of Eugene and his late sister, Marjorie, with their shared surname, Cloete. The “=2” represents the two of them, while carrying the meaning of “times two, on the go”.
Emc=2 represents duality, connection, loss, resilience, confidence, and forward movement. It gives iWearPremium™ a personal identity rooted in both where Eugene came from and where he intends to go.
“The power to create and destroy yet to stay humble and bold at the same time.”
OUR PROMISE
What Sets Us Apart:
Real production experience across modern Fashion.
Original, locally inspired designs.
In-house creativity backed by consistent innovation.
A focus on purpose and empowerment, not hype.
We deliver products and visuals that speak to those who create their own lane. Whether through style, sound, or visuals, iWearPremium™ is a brand for those who move differently.
We don’t follow trends. We define direction.
Explore iWearPremium
Step into a world built on ambition and creativity.
From fashion to lifestyle to design, everything we create pushes purpose forward. Explore, express, and move with confidence.